A Web 3.0 Future for SmilesIncluded
“We are looking into 3.0 technologies which will allow easy access to our content, provide a more personalized experience for our audience, and add value for our advertisers”, says SmilesIncluded Co-Founder, Susan Hustace.
It has been said that the real power of 3.0 will be its ability to create and transfer data effectively. The New York Times calls it “A Web guided by common sense, where there is real value content integrated with video, text, images, and personal interaction on a level that may lead to a kind of artificial intelligence.” Specialized search engines and expert search agents will eventually be able to learn our individual tastes and locate content based on a personality profile. Connecting via mobile devices will become commonplace, with the entire web functioning as a social network/database.
As the online space becomes more user-centric, there will be a shift away from current distribution models, in favor of live streams of specific content, services, and applications. According to Google CEO Eric Schmidt, these fast, customizable applications “…will be able to run on any device, PC or mobile phone, (and will be) distributed virally, literally by social networks, and by email. That’s a very different application model than we’ve ever seen in computing.”
“We have to think 3-5 years down the road when planning our long term business strategies”, says Hustace, “and we believe that implementation of emerging 3.0 technologies will differentiate SmilesIncluded as a cutting edge marketing platform and media portal well into the future.”