This year has been one for the books, and the New Year will be even more exciting. It will be a year of announcements, product innovations, brand building, and of course, the year of our long awaited site launch.

We’re honored to be working with a team that has inspired us in so many ways, and one which shares our vision for the future. This shared purpose will be the source of many good things to come for our audience, advertisers, and content partners.

Happy Holidays,
Ernest and Susan

SmilesIncluded will deliver video reviews of educational products and baby durable goods, along with practical parenting articles that complement ParentDish’s existing content aimed at British parents and consumers. The first video reviews will launch in November, 2009 with an expected reach of 2.4 million parents. “We’re very excited to be working with AOL,” said Susan Hustace, Co-Founder and President of the Albuquerque-based company. “Our common goal is to find the best way to monetize the content, while adding value for parents by providing them information to aid with purchasing decisions.”

Ernest Tarango, Co-founder and President of Business Development adds, “We are thrilled to be able to leverage AOL’s web presence by providing our essential, unique content to its established market of consumers. This is an amazing opportunity to build our brand prior to our site launch in the coming year.”

SmilesIncluded, Inc., a New Mexico based company with a presence in Palo Alto, CA, is an online content provider that creates expert video product reviews and articles to satisfy parents’ need for information. SmilesIncluded.com will bring together video reviews of educational products and baby durable goods, along with fresh, edgy and often funny articles that provide insight on the hard topics parents face daily. We’re dedicated to empowering parents to be more informed, efficient, and to feel more confident and happy in their roles.

AOL UK, is a leading provider of digital communications and content to UK consumers. ParentDish, (www.parentdish.co.uk ), part of AOL UK’s Living Channel (http://living.aol.co.uk), provides parenting advice in a friendly and personal way that enhances AOL’s reach into this key, niche target audience. AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.

At SmilesIncluded, we’ve been thinking about how we can best help the recovery process. Simply put, we must do all we can to spread the word about quality products of lasting value. We will broaden our focus to include smaller ticket items every parent needs, and include resale value estimates in reviews of larger ticket items. No parent has a single dollar to waste on a sippy cup that spills, and he or she may be very interested in what that fancy 3-wheel stroller can bring used.

We’ll work to ensure our forums provide a positive environment for parents to voice their opinions and connect with each other. We hope this will help you feel secure, and allow you to take back a little control in a world that can sometimes seem to be seriously out of control.

At this point it’s all behind the scenes, but we’re working on it…

Tech Team!

 Says Ernest, “I am excited to add another committed, creative person to the group here at SI.  I know we’ve got a terrific product, and the fact that so many others have embraced our vision and joined the team tells me we’re on the right track.  We’ve got experienced writers, talented producers, highly educated professionals in child development, and we’ve added an award-winning photographer.  This pool of talent is both broad and deep, and I’m looking very much forward to getting our product out there!”

Says Ernest, “This is another step forward in establishing SmilesIncluded.com as a one-stop, easy-to-use service website for our community.” Co-Founder Susan Hustace adds, “Because of all the recent recalls, parents and educators are nervous about making purchases, and understandably so. Every children’s product recall involves risk to a child. Part of our job at SmilesIncluded is to help minimize that risk. Now shoppers can use the SI site with more confidence than they might feel perusing store shelves. They can find out right away whether or not an item has been the focus of a recall.”