SmilesIncluded and Aol.
ALBUQUERQUE, N.M., October 26, 2009 –Parent-centered Internet startup SmilesIncluded, Inc. (www.smilesincluded.com ) announced today that they have entered into a three-year distribution agreement with AOL to provide content for AOL’s ParentDish channel (www.parentdish.co.uk ).
SmilesIncluded will deliver video reviews of educational products and baby durable goods, along with practical parenting articles that complement ParentDish’s existing content aimed at British parents and consumers. The first video reviews will launch in November, 2009 with an expected reach of 2.4 million parents. “We’re very excited to be working with AOL,” said Susan Hustace, Co-Founder and President of the Albuquerque-based company. “Our common goal is to find the best way to monetize the content, while adding value for parents by providing them information to aid with purchasing decisions.”
Ernest Tarango, Co-founder and President of Business Development adds, “We are thrilled to be able to leverage AOL’s web presence by providing our essential, unique content to its established market of consumers. This is an amazing opportunity to build our brand prior to our site launch in the coming year.”
SmilesIncluded, Inc., a New Mexico based company with a presence in Palo Alto, CA, is an online content provider that creates expert video product reviews and articles to satisfy parents’ need for information. SmilesIncluded.com will bring together video reviews of educational products and baby durable goods, along with fresh, edgy and often funny articles that provide insight on the hard topics parents face daily. We’re dedicated to empowering parents to be more informed, efficient, and to feel more confident and happy in their roles.
AOL UK, is a leading provider of digital communications and content to UK consumers. ParentDish, (www.parentdish.co.uk ), part of AOL UK’s Living Channel (http://living.aol.co.uk), provides parenting advice in a friendly and personal way that enhances AOL’s reach into this key, niche target audience. AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.
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